AnotherCup provided a consultancy, training and auditory service for Krispy Kreme over a number of years. The training included basic barista, advanced barista and competition barista training, culminating with 2 employees entering the 2010 UK Barista Championships.

AnotherCup was commissioned to develop new coffee training material, including in-store training guides, a UK wide Beverage Service Audit, and quarterly group reports.

At the end of this project, Krispy Kreme reported a double digit coffee growth, and are now seen as a major provider of quality espresso coffee in the food and beverage & cafe sector.